top of page

How to Improve Sales in a Supermarket

Updated: Jun 9, 2023



How to Improve Sales in a Supermarket | Kirana Friends

Local grocery stores have always been a favorite place for Indian families to purchase groceries and daily necessities. However, some companies have remained the same over time, even though their customers have changed and evolved. New products and technologies are introduced regularly. Therefore, customers and their expectations are constantly changing. Local store sales can only be improved by evolving over time and improving different aspects of your store. Considering all these factors, the answer to the question "how to increase supermarket Sales?" is:


Product :


1. Right Product Assortment -

Your product is the main reason your customers come to you. The range of products on the market is huge, with new products being launched every day. However, it requires more space and investment opportunities. Therefore, it is important to define and understand your target customers and their needs. They also need to use reports to understand what's selling and what's not, and be able to regularly update their assortment by listing and replacing slow selling products and introducing new products.


2. Planogram and Display -

You can increase customer purchases at your grocery store by making it easier for them to shop. The store should be organised in such a way that the products in each category are displayed together and there is a logical flow of categories within the store. The display should also be attractive enough to grab customers' attention.



3. Product Availability -

Customers are often lost due to unavailability of products. Therefore, constant availability of the product is essential. It may not be possible to have 100% inventory of all products, but the top 20-30% of SKUs are never sold out. Sales reports help you properly assess your storage needs.


Store :


1. Store Appearance -

A store that looks good attracts more customers. Therefore, the shop needs an appeal from the outside. The signs should be bright and nice, and the store should not be dark. Attractive shops increase the frequency of visits.


2. Housekeeping & Hygiene -

Cleanliness in the store should always be guaranteed. Maintaining a clean store is essential to maintain a safe in-store environment and gaining customers’ confidence in the quality of your products. Remember you are dealing with food and food safety is very important.


Service :


1. Courteous and Prompt Service -

Customer service is one of the key components of any business. We must provide our customers with appropriate service and ensure that all interactions with them are courteous and friendly. Customers will prefer to buy from you if you provide good service.


2. Personalized Service and Relationship -

To increase customer loyalty, you need to have personalized interactions with your customers and do whatever it takes to meet their needs. In addition, it helps us to better understand our customers' requirements and resolve possible complaints. Retaining existing customers is more important than acquiring new ones.


Marketing :

1. Discounts and Promotions -

Today's consumers want unique deals that can offer sales and promotions. Additionally, it encourages customers to make additional purchases.


2. Online and Offline Marketing -

You can use both traditional marketing strategies and digital marketing strategies such as Facebook ads, WhatsApp messages and brochures to engage with your customers and inform them about your services and special offers. It will help you attract new customers and increase your business visibility.


To get expert help in determining the success of your supermarket business get in touch with us by calling on 8010442222


You can also download the Kirana Friends Application from the Google Play store by clicking on the link below and learn how to run your store more profitably






bottom of page