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How to Increase Sales in a Retail Grocery Store in India?

Updated: Nov 17



How to Increase Sales in a Retail Grocery Store in India? | Kirana Friends

Local grocery stores are always the best option for Indian families' goods and everyday necessities. However, while their customers have changed and evolved, some of them have not. New items and technology are released on a regular basis. As a result, customers' needs and expectations are always evolving. Local store sales can only improve if they continue to update and enhance various areas of the store over time.


Product :


1. Right Product Assortment :

Customers come to you mostly for your products. There are several items on the market, and new ones are being introduced on a daily basis. However, you have limited space and financial resources. As a result, it is critical to define and comprehend your target customers and their needs. You should also use reports to determine what is selling and what is not so that you can maintain your selection up to date by eliminating non-moving products and introducing new products on a regular basis.


2. Planogram and Display :

Customers' purchases in a grocery store can be enhanced by making it easier for them to shop. Your store should be organized in such a way that products from each category are stored and shown together, and there is a logical flow of categories across the store. Additionally, the presentation should be visually appealing.


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3. Product Availability :

Customers are frequently lost due to a lack of product availability. As a result, having things available at all times is critical. It is not possible to guarantee 100% availability of all products, however, the top 20-30% of SKUs should never be out of stock. Your sales report will assist you in accurately estimating your stocking requirements.


Store :


1. Store Appearance :

A visually appealing store attracts more customers. As a result, the store should be appealing from the outside. The signs should be well-lit, and the store should not be too gloomy. A visually appealing store attracts more customers.


2. Housekeeping & Hygiene :

Your store's cleanliness should be maintained at all times. Keeping your store clean is vital for maintaining a safe environment and increasing clients' trust in the quality of your products. Remember that you are working with food products, and food safety is critical.


Service :


1. Courteous and Prompt Service :

Customer service is one of the most important pillars of any business. We must ensure that the customer is well treated and that all interactions with them are respectful and helpful. Customers will prefer to buy with you if you provide good service..


2. Personalized Service and Relationship :

Promoting Customer Loyalty necessitates engaging in personalized encounters with your customers and going above and beyond to suit their needs. It also aids you in better understanding your client's needs and resolving any potential complaints. Retaining existing consumers is less expensive than recruiting new ones.



To get expert help in determining the success of your Retail Grocery Business get in touch with us by calling on 8010442222


You can also download the Kirana Friends Application from the Google Play store by clicking on the link below and learn how to run your store more profitably


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