Neighborhood Kirana stores and supermarkets have been the favorite essential shopping spot for Indian societies for Decades. However, Kirana shop owners face a lot of challenges to sustain their business. In this blog, we will highlight the daily struggles faced by Kirana shop owners and help you get an insight into your business to identify and resolve those problems.
If you are Facing any problem related to starting or sustaining your Kirana Business and are seeking help then you can get in touch with us by calling or messaging us on 8010224444
Major Problems Faced by Kirana Owners -
The challenges that hamper the growth of your kirana business can be majorly due to the following reasons -
1. Inability to manage Stock :
One of the core challenges Kirana shop owners face is stock management. Balancing supply and demand while optimizing inventory turnover can be a tricky task. The shop owners must predict consumer preferences, seasons, and trends to ensure they have the right products in the right quantities. Overstocking leads to cash tied up in unsold inventory while understocking results in dissatisfied customers. Striking this balance requires a good understanding of the local community's preferences and purchasing behaviors.
2. Difficulty in choosing the right Product Assortment
Choosing the right products to offer is another daily struggle. Kirana shop owners must decide on the range and variety of items they'll carry. This decision is influenced by factors like the shop's location, target demographic, and available storage space. Offering a diverse product assortment while catering to niche demands can be challenging, often requiring constant adaptation and curating the product mix.
3. Incorrect Product Display
Effective product display plays an important role in driving sales. Kirana shop owners need to design their stores in a way that maximizes visibility and encourages impulse buying. Adequate space necessitates proper shelving and arrangement. Ensuring that products are easy to find and visually appealing requires constant effort and rearrangement to accommodate new arrivals and prioritise popular items.
4. Tracking Stock Expiry
Managing stock expiry is a tedious task. Perishable items and products with limited shelf lives pose a constant risk of loss. Kirana shop owners must constantly monitor expiration dates, rotate stock to prevent spoilage etc. Dealing with these challenges demands not only discipline but also the ability to minimize waste and minimize financial losses.
5. Adequate Staff
For larger Kirana stores, staffing can be a complex challenge. Hiring, training, and managing employees while maintaining a team demands time and effort. It is important to hire trustworthy staff who understand the business and customer service. Additionally, the owners need to delegate responsibilities effectively to ensure smooth store operations during peak hours and off-peak periods.
6. Keeping Track of Sales
Kirana shop owners often do not have point-of-sale systems (POS), relying on manual methods to record transactions. This opens up possibilities for errors and makes it difficult to gain insights into sales patterns and customer preferences. It is important to employ computer software or point-of-sale systems to manage the records more effectively.
To grow the Kirana or Supermarket business in the competitive environment it is crucial for the Kirana store owners to identify the problem-causing factors and find the right kind of solutions.
If you need an expert’s help to ensure the success of your Kirana store or supermarket business then you can get in touch with us by calling or messaging us on 8010224444.
You can also download the Kirana Friends application from the Google Play Store by clicking on the link below!