Updated: Jun 6
India is densely populated, with about 304.2 million households as of the 2021 census, making it one of the world's largest grocery markets. Considering the facts, local supermarkets have always been a favorite place for Indians to buy their monthly and daily necessities. Evolving over time is important for these stores to survive in a competitive environment. Improved store efficiency will help meet customer expectations.
Below are some tips to help you increase sales and grow your supermarket business.
1. Correct Product Assortment :
Finding answers to the question, "What sells best in your area?" helps you plan your store assortment more accurately. If you want to identify and stock customer-oriented products, you can refer not only to sales reports but also to local dealers in your area.
2. Display of Products :
The presentation of all products in your store should be attractive. To improve the customer's shopping experience, the customer's journey should also be designed in a targeted way.
3. Availability of Products :
Customers are often lost when products become unavailable. Therefore, it is important to have products available at all times. While it may not be possible to guarantee that all products will always be available, the top 20-30% of SKUs should be. Sales documents help you accurately estimate your requirements.
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4. Store Appearance :
Attractive stores attract more shoppers. Therefore, the store should look attractive from the outside i.e. your storefront. The store should not be dark and the sign should be bright and nice. The attractiveness of the store increases the ability to attract customers.
5. Maintaining Hygiene :
Keeping your store clean is important in maintaining a safe environment in the store and it increases customers’ confidence in the quality of your products. When working with food, remember that food safety is extremely important.
6. Provide Polite and Prompt Service :
One of the cornerstones of any business is customer service. Customers must always be treated in a courteous and friendly manner in all transactions with us. People will choose to do business with you if you provide excellent customer service.
7. Personalized Service and Relationship :
To increase customer loyalty, you must treat your customers individually and do whatever it takes to meet their needs. It also helps us address potential concerns and better understand consumer needs. Retaining existing customers is more cost-effective than attracting new ones.
8. Discounts and Promotions :
Today's customers expect special bargains that enable them to go for offers and special promotions. In addition, there will be a desire to buy more.
9. Online and Offline Marketing :
Both digital and traditional marketing techniques such as Facebook ads, WhatsApp messages, and brochures can be used to connect with customers and share special offers. It helps attract new customers and increase the visibility of your supermarket.
To get expert help in determining the success of your supermarket business get in touch with us by calling on 8010442222
You can also download the Kirana Friends Application from the Google Play store by clicking on the link below and learn how to run your store more profitably